The distinguishing trait of the I Naturali series is soil. A substance which on the one hand recalls all things primordial and on the other the possibility of being plied. As a result, the slab made from the ceramic lends unique value to the settings it clads.
The solidity of Carrara marbles, the malleability of travertine, the uniform colours of volcanic rocks, such as basalt and obsidian. Very different materials, all sourced from the Italian subsoil and whose identity is applied to an extensive range of slabs, with different styles and finishes available.
A new canon of beauty, elegance and solemnity transposed to large sized ceramic slabs, which are immune to the passing of time and define a new aesthetic paradigm.
These characteristics are the foundations of classic architecture and Italian architectural tradition, with the extensive use of these materials from the onset.