Innovation and international relations: the 2026 Salone del Mobile proves a resounding success for Laminam

For Laminam, the 2026 Salone del Mobile has concluded with extremely positive results, confirming its status as a key event for consolidating the company’s international presence and strengthening its engagement with the design world. These results reflect the overall success of the entire event, which attracted 316,342 visitors from 167 countries.

Over six days, companies, buyers, investors, designers and the media came together to create a dynamic and highly professional environment, transforming the Salone into a hub for valuable connections and content. With 1,900 brands from 32 countries, the 2026 edition presented the image of a responsive and competitive industrial ecosystem that can interpret contemporary challenges and shape the future of living. This international scope was further reinforced by 6,039 press and media attendees (+14.7%), including 2,828 from abroad, who amplified the event’s global reach and impact. EuroCucina also forms part of this landscape, where Laminam reaffirmed its wide-ranging presence, featuring at numerous stands belonging to kitchen manufacturers and, more broadly, furniture companies.

With over 7,000 visitors to its stand, Laminam played an active part in the event’s success. The stand proved to be a space that successfully attracted and engaged visitors, partners and customers – both Italian and international – earning widespread praise for the quality of the visitor experience and for its ability to effectively convey the brand’s identity and evolution.

Notable attendees included architect Stefano Belingardi, who designed the stand concept: a project that plays with geometry and light, conceived as a primordial environment composed of clean, sculpted volumes.

A striking visual narrative, enhanced by large video walls, guided visitors on an immersive journey to discover Laminam’s innovations and “The Art of Top”, the project at the heart of a multi-channel communication campaign that has already garnered widespread attention. The advert, supported by a structured social media campaign and a comprehensive media plan spanning television – with commercial slots during MasterChef Italia on Sky Uno, LA7, LA7 Cinema and RAI channels – national and local radio, cinemas across Italy, as well as digital platforms such as Spotify, Meta, Google and YouTube, defines the Laminam aesthetic, in which the worktop is not merely a work surface, but the heart of the contemporary home.

There was also considerable interest in new product innovations, starting with DNA, a finish that modifies the very structure of the slab to reproduce the power and dynamism of nature with ever-greater fidelity. This technological evolution translates into a new material expressiveness, where depth and movement take centre stage.

Alongside DNA, the RARE collection captured attention with its refined aesthetic: a vibrant fusion of vision, technology and creativity, celebrating Italian design through warm, enveloping tones that tell ever-changing stories and adapt to a wide range of design contexts.

For Laminam, Salone del Mobile.Milano 2026 proved to be an exciting event for listening, discussion and growth. It was a valuable opportunity to strengthen relationships, gather inspiration and share visions, propelling the company towards upcoming challenges and future events with renewed momentum and energy.